Work

In/out of the closet: the confluence of queer identity management, perceived brand identity and consumer advocacy

Year: 2025

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-05-2024-0375

Authors: Clifford Lewis, Girish Prayag, Joya A. Kemper

Institutions: Charles Sturt University, University of Canterbury, University of Johannesburg, University of Auckland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W4416720287

FWCI: 1.841

Cites: 99

Cited by: 1

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