The Effects of Virtual Brand Experience Type and Engagement Promotion on Advertising Effectiveness: Focusing on Communication and Reward Presence
Year: 2025
Type: article
Source: Journal of Business Convergence
Author: Yun Seul Choi
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4416733648
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