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The Impact of Perceived IT Brand Reputation on Purchase Intention: Mediating Role of Integrated Brand Trust and Moderating Role of Perceived Brand Responsibility

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Business Convergence

DOI: 10.31152/jb.2025.10.10.5.311

Authors: Minji Kim, Lan Liu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416733664

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