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Fashion, fast and fragile: Zara at a strategic crossroads

Year: 2025

Type: article

Source: The CASE Journal

DOI: 10.1108/tcj-04-2025-0130

Author: Eric Viardot

Institutions: SKEMA Business School, Université Côte d'Azur

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Climate action

Open Access status: closed

OpenAlex ID: W4416744376

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