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From vision to sales: the marketing struggles of an eco-friendly cleaning brand

Year: 2025

Type: article

Source: The CASE Journal

DOI: 10.1108/tcj-04-2025-0148

Author: Farrah Arif

Institutions: Queen Mary University of London, London School of Business and Management

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Responsible consumption and production, Quality education

Open Access status: closed

OpenAlex ID: W4416745382

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