Frugal Consumer Behavior: A Systematic Literature Review and Research Agenda
Year: 2025
Type: review
Study design: Systematic Review
DOI: 10.1111/ijcs.70150
Authors: Bhawya, Sultan Singh
Institution: Maharishi Markandeshwar University, Mullana
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4416769506