Work

The impact of online negative consumer reviews on food purchase intention in China: Do product category and green certification matter?

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-06-2025-1212

Authors: Mengqiu Yuan, Xuemin Bi, Cheng Zhang, Qing Han

Institutions: Chinese University of Hong Kong, China Agricultural University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

OpenAlex ID: W4416778422

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Cites: 38

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