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How consumer value co-creation builds brand advocacy: the role of brand-self distance and brand familiarity

Year: 2025

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-01-2025-0046

Authors: Zhengpei Wang, Xue Yang

Institutions: Ludong University, Zhejiang University of Finance and Economics

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416778457

FWCI: 3.619

Cites: 50

Cited by: 2

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