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The creative catalyst: unravelling the impact of creativity on social media influence through a TCCM lens

Year: 2025

Type: article

Study design: Systematic Review

Source: Information Discovery and Delivery

DOI: 10.1108/idd-12-2024-0213

Author: Anurag Chaturvedi

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416783559

FWCI:

Cites: 46

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