Work

Negative athlete image perceptions arising from endorsement

Year: 2025

Type: article

Source: Sport Business and Management An International Journal

DOI: 10.1108/sbm-06-2025-0147

Authors: Ali Hasaan, Mücahi̇t Fi̇şne, Michael Naylor, Jawaria Khalid

Institutions: NFC Institute of Engineering and Technology, Sivas Cumhuriyet Üniversitesi, Loughborough University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416811518

FWCI: 3.619

Cites: 71

Cited by: 2

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