Work

Investigating the linkages between brand attributes, self-image congruence and cause-related marketing purchase intention in the fashion industry

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-08-2024-0297

Authors: Prasant Kumar Pandey, Naval Bajpai

Institution: Atal Bihari Vajpayee Indian Institute of Information Technology and Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416848977

FWCI: 1.809

Cites: 73

Cited by: 1

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