Work

Factors influencing fan token purchase intent in sports fandom

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-05-2025-0231

Authors: Fernando Marques, Ana Sousa, Belém Barbosa

Institutions: Universidade do Porto, University of Aveiro

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416848978

FWCI: 5.428

Cites: 81

Cited by: 3

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