Work

How does consumers’ scarcity mentality in live-streaming influence impulse buying behavior? An empirical study from a competitive perspective

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2025-0580

Authors: Fang Liu, Yuqi Zhang, Zheng Li

Institutions: Shanghai University, Hebei Petroleum University of Technology, Jiaxing University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416897391

FWCI: 3.681

Cites: 55

Cited by: 2

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