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When Virtual Meets Authenticity: How Virtual Streamers Shape Consumer Decision‐Making Confidence

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.70152

Authors: Ying Xie, Lingqing Gao, Fang Cui, Wuke Zhang

Institutions: Northwest University, Shaanxi Normal University, Ningbo University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416904594

FWCI: 10.64

Cites: 62

Cited by: 6

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