The impact of message assertiveness on corporate activism: how messaging style and user comments shape perceptions of corporate hypocrisy
Year: 2025
Type: article
Authors: Dongjae (Jay) Lim, Youngji Seo
Institutions: University of Alabama, Baylor University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4416940803