From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty
Year: 2025
Type: article
Study design: Observational Study
Source: Global Business Review
Authors: Shelleka Gupta, Ronnie Dutt
Institution: University of Jammu
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4416948289