Are Green Innovations Gender Sensitive? The Effect of Promoting Inventor Gender on Green Innovation Purchase Intentions
Year: 2025
Type: article
DOI: 10.1002/bse.70436
Authors: Cristobal Barra, Ignacio Vargas, Kealy Carter
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4416970425
