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An empirical study investigating the implementation of the marketing excellence in small food enterprises

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Small Business and Enterprise Development

DOI: 10.1108/jsbed-12-2024-0651

Authors: Pratyush Sinha, Satyajit Mahato

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Zero hunger, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4416975895

FWCI: 3.619

Cites: 122

Cited by: 2

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