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What inspires consumers to buy non-fungible tokens (NFTs) in the metaverse?

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Enterprise Information Management

DOI: 10.1108/jeim-04-2025-0282

Authors: Alhamzah Alnoor, Mohammed Salah Alazzawi, Sammar Abbas, Abdullah Mohammed Sadaa, Khalid Dahleez, Khai Wah Khaw, Mohammad Al Rashdi

Institutions: Universiti Sains Malaysia, A'Sharqiyah University, University of Anbar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416975915

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Cites: 118

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