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Sales promotions: watering down the wine?

Year: 2025

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-07-2025-0945

Authors: Aikaterini Vassilikopoulou, Kostas Kostopoulos

Institutions: Athens University of Economics and Business, Utrecht University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416994337

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Cites: 50

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