Work

Customer Engagement in Online Retailing: A Systematic Literature Review and Future Research Directions

Year: 2025

Type: review

Study design: Systematic Review

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.70154

Authors: Aayushi Sharma, Rahul Pratap Singh Kaurav, Surabhi Koul

Institution: Fore School of Management

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417025592

FWCI: 2.286

Cites: 149

Cited by: 7

Related to: