Work

Phygital service research (PSR): advancing FSR and TSR toward human-first experience design in hybrid physical-digital ecosystems

Year: 2025

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-09-2025-0600

Author: Wided Batat

Institution: Université Lumière Lyon 2

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417030391

FWCI: 28.95

Cites: 56

Cited by: 16

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