Work

The effect of brand anthropomorphism on consumers’ eudaimonic well-being in collaborative consumption services

Year: 2025

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-06-2024-5231

Authors: Saubhagya Bhalla, Farrah Zeba

Institutions: ICFAI Business School, Institute of Chartered Financial Analysts of India

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417030622

FWCI: 9.203

Cites: 77

Cited by: 5

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