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Enhanced K-means algorithm for user segmentation and precision marketing strategy in E-commerce platforms

Year: 2025

Type: conference-paper

Source: IET conference proceedings.

DOI: 10.1049/icp.2025.4180

Authors: Huiyan Wen, Qi Liu

Institution: Guangdong University of Science and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417032414

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