How does global-local identity affect green consumption? A regulatory fit perspective
Year: 2025
Type: article
Source: International Marketing Review
Authors: Xueling Deng, Zhihua Ding, Yupeng Mou, Zhaoping Duan, Xin Jiang
Institution: China University of Mining and Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4417048365