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An exploratory study of touchpoints shaping the phygital shopping experience in France: a thematic and sentiment analysis approach

Year: 2025

Type: conference-paper

Source: HAL (Le Centre pour la Communication Scientifique Directe)

Authors: Lecointre-Erickson, Danielle, Adil, Safaa, Khan, M. Laeeq, Agbokanzo, Koffi Selom, Bassily, Mirna, Meatchi, Sourou

Institutions: Université d'Angers, ESSCA School of Management, Université catholique de l'ouest, Laboratoire d'Economie et de Management de Nantes Atlantique, Nantes Université

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417094680

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