Effects of streamers' hyperbolic language on consumer purchase and immediate return behavior in livestreaming e-commerce
Year: 2025
Type: article
Authors: Wenhua Shi, Shangyuan Li, Mingyao Hu, Jinxu Li
Institution: Beijing University of Posts and Telecommunications
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4417115758