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Does two-way acculturation shape diversity-related consumer attitudes? A structural equation modelling study

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of cultural marketing strategy.

DOI: 10.69554/crtz9550

Authors: Jake Beniflah, Scott Worthge, Madeline Beniflah

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W4417119561

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