Work

An exploration of the role of stigma in socially responsible gift giving

Year: 2025

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-03-2025-0236

Authors: Tongxi Wang, Abhi Bhattacharya, Elissa Borchert Shults

Institutions: Grand Valley State University, University of Alabama System, Western Carolina University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W4417155255

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Cites: 42

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