Work

Harnessing the power of joy: Exploring the role of discrete positive emotions in driving consumer behaviour and advertising engagement

Year: 2025

Type: article

Source: Journal of digital & social media marketing.

DOI: 10.69554/quot4723

Authors: Kristen L. Sussman, Laura F. Bright, Gary B. Wilcox

Institution: Texas State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417196227

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