Work

Small Data, big impact: How a small Brazilian company leveraged data strategies and neuromarketing theoretical concepts to drive brand success

Year: 2025

Type: article

Source: Journal of digital & social media marketing.

DOI: 10.69554/wnga1508

Authors: Ana Cláudia Peixoto, Andrei Bonamigo, Jakub Berčík

Institution: Universidade Federal de Santa Catarina

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W4417196234

FWCI: 1.844

Cites:

Cited by: 1

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