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How digital advertising at retail shelves influences behavioral intentions

Year: 2025

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-04-2025-0311

Authors: Chih-Hui Shieh, Yen-Ting Chiu, Yu-Hsin Chen

Institution: National Kaohsiung University of Science and Technology

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Science and Technology Council

OpenAlex ID: W4417278144

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Cites: 39

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