Work

Harmony but not uniformity: A narrative inquiry of in-group value creation in independent travel groups to Lijiang, China

Year: 2025

Type: article

Source: Journal Of Vacation Marketing

DOI: 10.1177/13567667251405303

Authors: Jing Li, Stephanie Hui-Wen Chuah, Puvaneswaran Kunasekaran, Chia Kei Wei

Institutions: Hebei Tourism Vocational College, National University of Malaysia, Universiti Putra Malaysia, Taylor's University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417439276

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Cites: 66

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