Work

Intellectual property and brand ethics: a moral reasoning approach to brand crisis management in social media

Year: 2025

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-04-2025-5907

Authors: Seong Eun Kim, Song-Yi Youn

Institutions: Indiana University Bloomington, Indiana University, University of Missouri

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417448341

FWCI: 7.113

Cites: 30

Cited by: 4

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