Work

Virtual influence and the uncanny valley: Authenticity challenges in the organic cosmetics company CAHE’s digital communication

Year: 2025

Type: article

Source: Journal of Information Technology Teaching Cases

DOI: 10.1177/20438869251407242

Author: Catherine Lejealle

Institution: Institut supérieur du commerce de Paris

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417451510

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Cites: 29

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