Work

Throwback Jerseys or Not: How Political Ideology Affects Sport Consumer Preference for Retro Marketing

Year: 2025

Type: article

Study design: Observational Study

Source: Sport Marketing Quarterly

DOI: 10.1177/10616934251397215

Authors: Sophia D. Min, TzuShuo R. Wang, Zachary Scola, Kevin K. Byon

Institutions: University of New Hampshire, University of Massachusetts Boston, Southern Methodist University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417466119

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Cites: 74

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