Work

Serendipitous incongruity: how product type and shopping motivation promote willingness to spend more

Year: 2025

Type: article

Source: Management Decision

DOI: 10.1108/md-12-2024-2883

Authors: Jihyeon Lee, Hanku Kim

Institution: Kyungpook National University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4417477489

FWCI:

Cites: 57

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