Work

Greenwashing and brand avoidance: examining green scepticism, green perceived risk, and green consumer confusion

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/jsm-07-2025-0471

Authors: Bao Thai Pham, Thao Hai Huynh

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4417482590

FWCI: 12.67

Cites: 60

Cited by: 7

Related to: