Work

Virtual Meets Real: The Effect of Influencer Type and Message Framing on Sustainable Fashion Intentions

Year: 2025

Type: article

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.70086

Authors: Aun Ahmed, Sonia Kataria, Sumit Saxena, Amit Shankar

Institutions: Indian Institute of Management Ahmedabad, Mahindra University, Indian Institute of Management Visakhapatnam

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4417520343

FWCI: 10.64

Cites: 122

Cited by: 6

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