Work

Gestión del valor de la marca: capitalizar el valor de la marca

Year: 1994

Type: article

Source: Dialnet (Universidad de la Rioja)

Author: David A. Aaker

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W44775065

FWCI:

Cites:

Cited by: 24

Related to: 10