Work

Recency in Media Planning—Re-Defined

Year: 1997

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1997.12466687

Authors: Walter Reichel, Leslie Wood

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W44853108

FWCI: 3.132

Cites: 2

Cited by: 17

Related to: 10