Work

Agency theory as a framework for advertising agency compensation decisions

Year: 1993

Type: article

Source: Journal of Advertising Research

Authors: Lester W. Johnson, Rob Ellis

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W44864580

FWCI: 1.43

Cites:

Cited by: 32

Related to: 10