Work

Using Single Source Data to Select TV Programs: Part II

Year: 1993

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1993.12466871

Authors: Henry Assael, David F. Poltrack

Institution: New York University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W45367869

FWCI: 10.01

Cites: 1

Cited by: 25

Related to: 10