Work

Using Partial Least Squares Path Modeling in Advertising Research: Basic Concepts and Recent Issues

Year: 2012

Type: book-chapter

Source: Edward Elgar Publishing eBooks

DOI: 10.4337/9781781001042.00023

Authors: Jörg Henseler, Christian M. Ringle, Marko Sarstedt

Institution: Radboud University Nijmegen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1573891609

FWCI: 53.23

Cites:

Cited by: 571

Related to: 10