Work

Der Planungsprozeß der Werbung

Year: 1993

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-82539-1_14

Author: Matthias Sander

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W461053564

FWCI:

Cites: 7

Cited by: 10

Related to: 10