Work

Differentiation or Salience

Year: 1997

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1997.12520094

Authors: Andrew Ehrenberg, Neil Barnard, John Scriven

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W46791928

FWCI: 25.06

Cites: 10

Cited by: 153

Related to: 10