Work

Estrategias de publicidad y promoción

Year: 2001

Type: article

Source: Dialnet (Universidad de la Rioja)

Authors: Gerard J. Tellis, Ignacio Redondo Bellón

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W46843772

FWCI:

Cites:

Cited by: 23

Related to: 10