Work

El efecto país: cuándo capitalizar el origen de una marca en los mercados globales

Year: 2007

Type: article

Source: Harvard business review

Author: Rohit Deshpandé

Language: Spanish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W46846078

FWCI: 8.264

Cites:

Cited by: 50

Related to: 10