Work

Effects of Music Induced Arousal on Cognitive Responses and Store Image

Year: 2015

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-13084-2_1

Authors: Jean-Charles Chebat, Laurette Dube, Michael Hui

Institutions: HEC Montréal, McGill University, Chinese University of Hong Kong

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W47976957

FWCI:

Cites: 34

Cited by: 2

Related to: 10