Work

Probabilistic Segmentation Modelling

Year: 1997

Type: article

Source: Market Research Society Journal

DOI: 10.1177/147078539703900404

Authors: Christopher Riquier, Sandra Luxton, Byron Sharp

Institution: University of South Australia

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W48263985

FWCI: 3.132

Cites: 13

Cited by: 21

Related to: 10